Madewell Strength Car Squat/Deadlift

Strongman equipment trains raw, functional strength through odd-object lifting, carrying, and loading — atlas stones, yokes, farmer’s handles, sleds, logs, and tires — rather than the fixed, balanced resistance of a barbell. It’s a fit for lifters who’ve plateaued on conventional strength training and want to build the grip, bracing, and full-body coordination that competition strongman and functional fitness demand, or who simply want the most direct training carryover to real-world lifting and carrying tasks. Most pieces are bulky and some (tires, natural stones) are sourced or repurposed rather than bought outright, so plan for storage space and, in a few cases, DIY sourcing as part of owning this equipment.